RESEARCH ON COMPETITORS' WEBSITE

Images Research for Berjaya Hills

http://outdoors.webshots.com/album/559035998vIVTny?start=12
http://www.photomalaysia.com/photography/showphoto.php/photo/19844
http://www.berjayahotels-resorts.com/photo.htm#

Disneyland Paris
http://www.disneylandparis.co.uk/index.xhtml



1- Website for Disneyland Paris is very dynamic and sufficient. The format of the website is XHTML combining with Javascript and Flash. The main navigation menu is on top of every page. Latest offers and promotions are annouced on the homepage. User will able to know about it on the first visit eventhough user does not want to continue to surf. This website has very good interaction, suitable sound effect and animation inserted.

2- This website has very good colour mode and colour contrast, that able to create an outstanding visual. Form the aspect of design, it is a well done graphic that successfully carry out the theme.

3- The content and navigation system are well organized. The sub navigation is on top, next to the image. The promotion and latest news are at bottom left whereas the content is at bottom right. There is a row of small icon on top of most, which are icons for printing, saving, email purposes. It is very convenient.

4- If we notice carefully, there are 4 different colour modes which are blue, pink, green and orange. Eventhough they has different colour mode, they still remain the consistency in design, layout and navigation menu.

5- They provide links to Disney Hotel in other country as well as links to partner hotels eventhough it is the website of Disneyland Paris. There 3 steps to book a room. Step 1 is to fill in all your requirements. Step 2 is to choose the hotel you prefer. Step 3 is to confirm booking and it will show the price on the spot. Everything in one page but it's easy and clear.

6- Can you see the Alladdin's monkey? Yes, it is the inserted animation. The inserted animation makes this page becomes more exciting and also gives a suprise to user.

7- This website very concerns on its customer. They provides smart tips on where to find the places in Disneyland. Some preparations that you should make before you go to Disneyland. Also, they consider about those who are disable visitor, what to take care. Special facilities like parking, toilet, instructions are provided for disable visitor. They even provide guide dog for guests with hearing / visual impairments. It's really caring.

8- On the " what's new " page, currently the " Designer Princesses for UNICEF " is undergoing. It's a coustume design for Disney princesses by European fashion designers. Their creations will be auctioned off at CHRISTIE'S, with proceeds going to UNICEF France. This will leave a very good impression that Disney is actually doing charity no matter how much profit it has made.

9- User can sign up to become a Disney member. There are 10 reasons given why user should consider to become a member. We can see here is, this website has a very good marketing plan in conjunction with product plan. The mission and goals are successfull fulfilled. Why? After I have visited this website, I have a very strong feeling / willing to go to Disneyland Paris. It's magical, exciting and most happening wonderland.

Another Disney website:

HONGKONG DISNEYLAND

http://park.hongkongdisneyland.com/hkdl/en_US/home/home?name=HomePage

Awana Genting
http://www.awana.com.my/en/ag/default.asp

1- The similarity of this website is there is also a picture viewing of the hotel. The navigation menu is on top as well. There is an advantage here is, there is always shortcut navigation for user to check for availability booking in every page. Awana has three resort hotels at 3 different locations in Malaysia (Genting, Kijal, Porto Malai). User can check on either one of it in the same website. In this website, user can prefer to view in English or Mandarin.

2- The facilities and restaurant are introduced together with images, it is a cleaver way to deliver the message. I think they should have a nicer and better quality of images. At this site, I feel more to second class condition than a first class condition. If Awana wants to be projected as 5 Star hotel imej, they should put more efforts on the website.

Room rates and seasonal chart are shown in typical way, everything in one page, not creative. User will never know how are the rooms look like because no images of the rooms are shown. This is very bad, user may consider to look for other accomadation this case.

3- For meeting and bussiness purposeses, when user click on the menu, it will link to another website. Awana separates bussiness site to another individual website. Awana offers meeting packages, etc. Besides leisure holiday, Awana also focus on the bussiness site where it has a stand alone website targetted for bussinessman.

4- There are many activities and adventure hold by Awana. Awana Genting is very well known for its Golf club. It is the only golf field in Genting Highlands and it is the main selling point. In this website, there are intro for golf and geographical description of the golf field. Green color mode is suitable for the concept of hill and golf, but darker green will enchance more. Design and content lay out can be more interesting.

Awana Genting is not Berjaya Hills main copetitors, yet Genting Group is the one. Most of the upper class hotel in Genting are alias with Genting Group. Genting's direction is towards themepark and casino. Which mean that they target children, youngsters and aldult. A place which is suitable for the family to have fun. It is meant for those who seek for adventure, but not those who want a relaxing holiday.

Strawberry Park, Cameron Highlands
http://www.strawberryparkresorts.com/

1- There is a picture viewing of the hotel on top of the page. The navigation menu is on top as well, it is easy and clear to acess. On the content section, it is divided into 3 parts, a brief intro on the hotel, intro on the facilities and latest promotions.

2- User can check on the type of rooms that this hotel provided, the floor plan of the room is shown here. Things that are not sufficient here is lack out of images of every type of room. I think if more pictures are shown will be more attractive. User will have a better impression if the hotel is in well condition.

3- This page is showing on the facilities of the hotel. Again, if images are provided together with the facilities will be good. The hotel has many rooms and halls for bussiness purposes. Meeting facilities like projector, chart and white board will be an advantage.

4- There are only three press release on this site as we can see here. This shows that the information news are not so updated. It will be quite a lost if the user want to know what's is actually happening in the hotel instantly. Therefore, updated news is essential.

Maps are provided here for people who do not how to get to the hotel. There are 2 types of maps, one is Malaysia Penisula Map and another one is the map of Cameron Highland.

5- User can make a reservation online. User just has to fill every particular in the form. The form is very detail and it really help the management to take care of the customer. On another hand, user will feel that they are being concerned. For example, if user has special requirement, user can require right at here as there is a coloumn for user to type.

Cameron Highlans is a relaxing place where people prefer to have good rest and enjoy the green nature. Cameron undergoes plantation such like vegetation, flower and tea. Visitor can experience a different way of life, the farm life. It's a good place to run away from the city and the noise.

Getting to Cameron Highlands by car needs the longest time compare with Genting and Bukit Tinggi. The road along to the destination is harder than the other two.