MISSION STATEMENT

Mission Statement / Site Objective

Berjaya Hills covers 16,000 acres of rugged hills and mountains crowned with lush tropical rainforests. At 2,700 - 3,500 feet above sea level, the air is cool, fresh and rejuvenating. Berjaya Hills major investment are the essance of different cultures of the world. The existing two popular theme villages are French Village and Japanese Village. For their coming investments are more towards the European cullture, such as "The Chateau Spa Resort" which is modified from Chateau, France, Granada Spanish Village, Greek Acropolis and German Castle.

The objective of the website is to create a truly different cultures of the world through visual. Visitors will think that they are in France, then in Japan although Berjaya Hills is actually located in Malaysia. So the purpose of the website is to get visitors' first impression that they are experiencing different cultures that really attract them to visit the place and to stay there.

Goals

Idea

As its location is on the hill and the cooling air, the location and the weather are already an advantage. The mode should be fresh, cool and relaxing. Same to the website, it should project the feeling of relaxing, joyful and enjonying. As the destination is having different cultures, my idea is to make a crossover culture between France and Japan.

Concept

The feeling of being in France and Japan are stronger because of the weather and the unique architecure. So, the overall design will be focused on the France style or European style, probably show more good images on the elements of the village. When come to the Japanese site, it will change the design to Japanese culture. The changing part is only on the decorated graphic, the layout and buttons will be remained. This will remain the consistency and continuity of every page, at the same time also experiencing different culture.

I have noticed that visitor cannot make an online booking or send email straight to Berjaya Hills. If possible, I will insert a section of "Online Booking" navigation form to make reservation and check for availability. To provide another easy and convenient booking method to visitor.

Solution
- website identity

- rich visuals

- simple navigation

- the design

- hierarchy

- colour scheme

- promotion

Goals Focus

- Online booking to increase the amount of visitor

- More images to promote the place

- Let visitor experience the crossover culture

- Graphic design to enchance the cultural mode

- Simple navigation to get related info

Target Audience

- Family with kids

- People who love European culture & Japanese culture

- Young or old couple who are looking for romance